Equitable Foundation Unites Employees Across Three Cities to Build and Donate 75 Bicycles
Bikes for Goodness Sake (BFGS) announced today a successful multi-city volunteer activation in partnership with Equitable Foundation, bringing together colleagues across Charlotte, Raleigh, and Greenville for a coordinated bike build benefiting youth and community organizations across the Carolinas.
Held on May 29, the event convened teams at three Equitable advisor hub locations for a simultaneous, hands-on volunteer experience designed to create both team engagement and immediate local impact.
Across the sites, participants built 15 bicycles during the event, with bikes benefiting Wayfinders in Charlotte, The Salvation Army Raleigh Area Command, and Village Wrench in Greenville. In addition, 20 fully assembled bicycles, prepared with support from local mechanics, will be donated, bringing the total contribution to 75 bikes distributed across the three communities.
The activation was held as part of Equitable Foundation’s Force for Good initiative, an annual effort that encourages employees and advisor teams across the organization to engage in meaningful volunteer service.
“Equitable Foundation brought such thoughtful intention to this event,” said Kenna Smith, Director of Operations for Bikes for Goodness Sake. “They wanted something that would bring their teams together while creating a real and immediate benefit for local communities, and that is exactly what happened across all sites. These bikes represent more than a day of volunteering. They represent mobility, independence, and the kind of community care that happens when companies use their time and resources for good.”
Bringing Teams Together to Give Back
For Equitable, the bike build events provided a new way to engage its people in hands-on service.
“This event was a powerful example of the camaraderie that defines Equitable Advisors,” said Amy Schlager, Executive Vice President at Equitable Advisors. “Bringing our teams together across Charlotte, Raleigh and Greenville at the same time created a shared sense of purpose and allowing our advisors to give back in a meaningful way to the communities where they live and work.”
Supporting Community Partners
Local partners highlighted the impact the bikes will have on the individuals and families they serve.
In Charlotte, Wayfinders will provide the bikes to recent high school graduates heading to college, supporting transportation needs on campus.
“Having access to a bike will make a real difference for our students as they transition to college,” said Alison Busch of Wayfinders. “We’re grateful for this support and the opportunities it creates.”
In Raleigh, the bicycles will support youth programs through The Salvation Army.
“Partnerships like this demonstrate the power of collaboration in helping meet community needs,” said Major Joseph Crawford, Area Commander for The Raleigh Salvation Army.
In Greenville, bikes will benefit Village Wrench, a program of Mill Village Ministries focused on expanding access to reliable transportation.
“Village Wrench is grateful for Equitable and Bikes for Goodness Sake’s partnership. Events like this help create greater access, independence, and opportunity for individuals in our community,” said Dan Weidenbenner, Executive Director of Mill Village Ministries.
BFGS works with companies nationwide to design hands-on service events that convert employee engagement into practical community benefits.
Through partnerships like this, BFGS helps connect corporate teams and turn their volunteer service into meaningful community impact, creating hands-on experiences that strengthen both teams and the communities they serve by providing bicycles to children, students, and adults in need.
Read the full announcement here.
